bq. Journalists tend to mistake the part of the campaign that is exposed to their view — the candidate’s travel and speeches, television ads, public pronouncements of spokesmen and surrogates — for the entirety of the enterprise. They treat elections almost exclusively as an epic strategic battle to win hearts and minds whose primary tools are image-making and storytelling.
bq. But particularly in a polarized race like this one, where fewer than one-tenth of voters are moving between candidates, the most advanced thinking inside a campaign is just as likely to focus on fine-tuning statistical models to refine vote counts and improve techniques for efficiently identifying and mobilizing existing supporters.