You may have seen a news item in today’s New York Times (posted yesterday as part of “The Caucus” blog on the Times‘ site), which noted that negative ads accounted for over 90% of the political advertising Floridians saw during the last week. Figures are courtesy of Kantar Media’s Campaign Media Analysis Group.
Anti-Gingrich 68%
Anti-Romney 23%
Pro-Gingrich 9%
Pro-Romney 0.1%
Or, put another way:
