Campaigns and elections

The Moneyball of Campaign Advertising

John Sides Oct 5 '11

bq. The frustration that the focus of “Moneyball,” Billy Beane, the general manager of the Oakland Athletics, felt when listening to his scouts talking about baseball players is the frustration that a political scientist feels when listening to many campaign consultants, journalists and political commentators talk about political advertising.

My newest post at 538 — part 1 of 2 — lays out some of what political science research can tell us about the actual effects of political advertising.