Think Messaging Will Change Health Care Attitudes? Think Again.

by Dan Hopkins on July 28, 2013 · 2 comments

in Blogs

Might the efforts of Oprah Winfrey and others encourage Americans to sign up for health insurance?  Sure—and a separate vein of research in political science provides evidence that Americans’ actual experiences with social policy programs can have a pronounced influence on their views.  Signing up people, not shifting public opinion, is the aim of the Obama administration’s latest efforts.  But after five years of debate, it is clear that public opinion on the Affordable Care Act is unmoved by catchy slogans alone.

That’s from my post today over at Wonkblog, summarizing a working paper on the parties’ messaging on health care reform and its surprisingly weak impacts on public opinion.  For more, head here.

{ 2 comments }

RobC July 28, 2013 at 2:41 pm

You write, “Signing up people, not shifting public opinion, is the aim of the Obama administration’s latest efforts.” That’s certainly the professed aim, and I hope it’s the actual aim. However, given the experience during the 2010 election campaign, when the Administration spent millions of dollars to educate the public about the benefits of the Affordable Care Act–that’s federal expenditures, not campaign funds–a modicum of skepticism seems appropriate.

John Edword August 30, 2013 at 4:19 pm

Yes, It is also changed the behavior of the public.
EHR.

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