Is the Republican Party Brand Keeping Obama Afloat?

Tom Holbrook:

…throughout this campaign period the Democratic Party has been viewed more positively than the Republican Party.  In fact, there is not a single poll in this series in which the Republican party registered a net positive rating, and not a single case in which the net Republican rating was higher than the net Democrat rating.  The average net rating for the Republican Party in this series is -13, whereas the average for the Democratic Party is +.3.  To be sure, the net rating for the Democratic Party is sometimes in the negative, and the gap toward the end of the series is not as great as it was in the wake of the Democratic convention, but it is clear that the Democrats hold an advantage on this front…
… Is this what’s keeping a president with tepid approval numbers and a still-sluggish economy afloat?

More, including data on party identification, at his post.


3 Responses to Is the Republican Party Brand Keeping Obama Afloat?

  1. Tom October 31, 2012 at 10:43 pm #

    If so, then the Obama campaign has not been doing a good job. They’ve missed many opportunities to wrap the label Republican around Romney’s neck, and all to often Obama simply refers to “Congress,” rather than to “Republicans.”

  2. Nadia Hassan October 31, 2012 at 11:22 pm #

    I would say that if the GOP brand has made a difference, the place where the effects may be especially pronounced is the Senate. But, candidate quality may have also contributed.

  3. DrunkWino November 3, 2012 at 4:52 am #

    @Tom, I’m with you man. I have no idea why the Obama campaign hasn’t hit Romney over the head repeatedly with the Republicans who dragged Congress into being the worst and most useless legislature in American history. Probably a top ten ranking on a list of all legislative bodies of all time.

    Course, now that Harry Reid opened his pie-hole saying if Romney’s elected to expect Senate Democrats to be as obstructive on trying to push a right-wing agenda as House Republicans were.