Partisanship in Everything: Views of Godfather’s Pizza

by John Sides on November 17, 2011 · 8 comments

in Campaigns and elections

 

Before Cain’s May announcement to run for President, Godfather’s Pizza was on more or less on equal perception tracking with all three parties.  Since then, political party perception of the brand took three distinct routes: it has soared with Republicans, remained neutral for Independents, and trended mildly downward with Democrats.

See more from YouGov and also the NY Times story.

{ 8 comments }

eric November 17, 2011 at 1:20 pm

Speaking as a Democrat from NE, where Godfather’s started:

yuck!

ken November 17, 2011 at 3:17 pm

I’m not surprised by the split on the right side of the graph, but I am surprised by the existence of data for the left side of the graph: why was anyone asking democrats or republicans what they thought of Godfather’s pizza before Cain launched his campaign?

Sebastian November 17, 2011 at 3:32 pm

check the first link – that’s one of the ways YouGov make their money – by indexing the public’s attitude towards brands – and they track a _lot_ of brands. Political identification is one of their standard demographic measures, so they have that anyway.

ken November 17, 2011 at 3:49 pm

Thanks, Sebastian, that’s very interesting and makes sense.

Andrew Gelman November 17, 2011 at 6:09 pm

How about views of Domino’s? They’re the original politicized pizza chain.

Gary November 17, 2011 at 9:04 pm

When I moved to Iowa, Godfather’s was described to me as “ketchup on a soggy saltine cracker.” I never ventured to try it after that.

My wife still calls Domino’s “pro-life pizza…” even a decade (more?) later after that was no longer true.

Joel November 18, 2011 at 11:22 am

shouldn’t all food be pro-life?

i’m also in favor of food conservatism.

Matt Jarvis November 19, 2011 at 4:31 am

And I have my example for partisanship effects for Political Behavior in the spring…..

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