The Moneyball of Campaign Advertising

The frustration that the focus of “Moneyball,” Billy Beane, the general manager of the Oakland Athletics, felt when listening to his scouts talking about baseball players is the frustration that a political scientist feels when listening to many campaign consultants, journalists and political commentators talk about political advertising.

My newest post at 538—part 1 of 2—lays out some of what political science research can tell us about the actual effects of political advertising.

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