Steven Brams and James Jorash propose a system for reducing the advantage that comes from winning the coin flip in overtime:
Dispensing with a coin toss, the teams would bid on where the ball is kicked from by the kicking team. In the NFL, it’s now the 30-yard line. Under Brams and Jorasch’s rule, the kicking team would be the team that bids the lower number, because it is willing to put itself at a disadvantage by kicking from farther back. However, it would not kick from the number it bids, but from the average of the two bids.
To illustrate, assume team A bids to kick from the 38-yard line, while team B bids its 32-yard line. Team B would win the bidding and, therefore, be designated as the kick-off team. But B wouldn’t kick from 32, but instead from the average of 38 and 32—its 35-yard line.
This is better for B by 3 yards than the 32-yard line that it proposed, because it’s closer to the end zone it is kicking towards. It’s also better for A by 3 yards to have B kick from the 35-yard line, rather than from the 38-yard line, it proposed if it were the kick-off team.
In other words, the 35-yard line is a win-win solution—both teams gain a 3-yard advantage over what they reported would make them indifferent between kicking and receiving. While bidding to determine the yard line from which a ball is kicked has been proposed before, the win-win feature of using the average of the bids—and recognizing that both teams benefit if the low bidder is the kicking team—has not. Teams seeking to merely get the ball first would be discouraged from bidding too high—for example, the 45-yard line—as this could result in a kick-off pinning them far back in their own territory.
“Metaphorically speaking, the bidding system levels the playing field,” Brams and Jorasch maintain. “It also enhances the importance of the strategic choices that the teams make, rather than leaving to chance which team gets a boost in the overtime period.”
This seems like a good idea. Also fun for the fans—another way to second-guess the coach.