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Are There Academic Studies on Media Overexposure?

- September 22, 2009

As a quick follow up to “John’s post”:https://themonkeycage.org/2009/09/short_answers.html, the discussion today at “Politico’s Arena”:http://www.politico.com/arena/ is also on the topic of Obama’s recent media blitz. One of the questions that has come up in the media once again since Sunday is whether Obama is overexposed (see “here”:http://www.cnn.com/2009/POLITICS/09/21/westen.obama.overexposed/, “here”:http://www.reuters.com/article/newsOne/idUSTRE58H5MI20090919; and “here”:http://www.nytimes.com/2009/09/18/us/politics/18memo.html). With all this discussion, I was wondering whether there was any political science research on the topic. Has anyone ever done a study linking frequency of a chief executive’s media exposure to, for example, public approval of that executive and/or legislative success in particular policy areas?

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